This October,
Megaworld Lifestyle Malls and Eastwood City join the fight against breast
cancer with the launch of Pink Power, a month-long information campaign that
aims to empower women with the tools they need to help reduce breast cancer
risk.
The
campaign kicked at the Pink Power Cancer Forum at the Eastwood Mall Atrium.
Done in partnership with Icanserve Foundation, the program hosted by Issa
Litton included appearances from breast cancer advocates and health and fitness
experts.
Guests
were able to hear the story of Melissa de Leon-Joseph, Breast Cancer Survivor, and
were able to get the facts on breast cancer from Dr. Katrina P. Ferrera, who
discussed breast cancer myths and risk factors.
“Don’t
be scared,” encouraged Melissa de Leon-Joseph. “It is better to have yourself
checked and have peace of mind.” She also shared about how she and her friends
held mammo parties, where they go to the hospital together to get their
mammograms and then have coffee afterwards, to make the experience less
frightening.
Meanwhile,
Dr. Ferrera advised women as early as 20 to start doing breast self-exams or
BSE monthly, while women in their 30s should not only do a monthly BSE but also
have an annual clinical
breast exam by a doctor or trained health worker and those in their 40s should continue their monthly BSE, have an annual clinical exam and a mammogram
every year.
Aside
from family history, some of the risk factors include early menstruation
(before the age of 12), late menopause (after the age of 55), not having
children or not having children before the age of 35, and lifestyle factors
like being overweight and smoking.
To
help women start living a healthier lifestyle, the Pink Power Cancer Forum also
included a fun exercise break from Fitness First and a talk on nutrtion from Fitness
First Nutritionist Fergie Icaro. Curves Eastwood’s Leizel Gilbero, a 3-year
Curves Coach, Certified Zumba Instructor and Registered Nutritionist-Dietitian,
also talked about the importance of exercise in reducing breast cancer risk.
“Breast Cancer risk is decreased by 15-50%
among physically active women,” Gilbero shared and added that “Most studies suggest that 30
to 60 minutes per day of moderate to high-intensity physical activity is
associated with a reduction in breast cancer risk.”
Curves
is a facility especially designed for women featuring a complete 30-minute
cardio
and
strength-training program that has been proven to be clinically effective with
a positive effect on body composition, metabolism, and resting heart rate.
“Women
will lose weight, gain muscle strength and aerobic capacity, and raise
metabolism rates – all these in just 30 minutes, 3x a week,” said Gilbero.
Tokyo
Posh, the only brand in the Philippines specializing
on hair extensions and hair enhancements, has also joined the fight against
breast cancer. “For now. we help by providing up to date styles for full wigs
that will instantly give back the confidence usually lost when going through
cancer. We want them to feel beautiful and happy and this we believe will help
them through their fight with cancer and journey towards healing,” said Denise
Aquino, owner of Tokyo Posh.
She also advised women battling
breast cancer to not be afraid to try and use wigs or extensions, putting on
make-up and dressing up, which she feels will also help drastically change
one's outlook. “Women should not avoid going out because of the disease, they
should live life as normally as possible and enjoy it to the fullest,” she
said.
Guests
also took home prizes from brands that supported this life-saving advocacy through
trivia games and were later invited to make a statement and join the fight
against breast cancer at the Pink Power Statement Wall.
The
Pink Power Cancer Forum was sponsored by Curves, Detoxify Bar, Fitness First,
Jcuppacakes, Pandora and Tokyo Posh.
Megaworld
Lifestyle Malls’ also unveiled its other Pink Power activities during this
event. On Oct. 25, 6pm, Lucky Chinatown will be playing host to the Pink Power
Zumba Party. Shoppers can learn more about breast cancer at this event and also
get started on a fitter lifestyle through a free Zumba session from Gold’s Gym.
Interested guests can pre-register at the Lucky Chinatown Concierge for the
chance to get fun prizes from participating brands.
The
Pink Power promo which will help shoppers get started on a healthier lifestyle.
For every single or accumulated receipt worth P3,000
from any Eastwood City, Newport Mall, Lucky Chinatown and Venice Piazza
establishment from October 14 – 20, the customer is entitled to a pick-a-prize
and win a gift certificate from participating sponsors David’s Salon, Big Apple
Express Spa, Curves, Bikram Yoga, Pink Parlour, White Space Mind and Body
Wellness, Body Worx Spa and Fitness Club and Bioessence.
Receipts can be presented at the redemption booths
located at the Ground Floor of Eastwood Mall, at the Ground Floor of Lucky
Chinatown, Binondo, at the second floor of Newport Plaza, Newport Mall and at
the Venice Piazza Atrium in Venice Piazza at McKinley Hill.
The Eastwood Mall signage (fronting Eastwood City
Walk) will also be turning pink in support of Breast
Cancer Awareness Month; guests can show their support by
getting their photo taken those locations and tagging Megaworld Lifestyle Malls
at #MegaworldPinkPower @eastwoodcity
on Twitter and EastwoodCity
on Facebook.
To learn more about Pink Power at Megaworld Lifestyle Malls,
guests can call
the Concierge at 709-9888, 709-0888, 0917-8380111 or visit www.megaworldlifestylemalls.com.
PER DTI-NCR PERMIT NO. 4807. SERIES OF 2013
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