Sunday, October 20, 2013

Megaworld Lifestyle Malls joins the fight against breast cancer with Pink Power

This October, Megaworld Lifestyle Malls and Eastwood City join the fight against breast cancer with the launch of Pink Power, a month-long information campaign that aims to empower women with the tools they need to help reduce breast cancer risk.

The campaign kicked at the Pink Power Cancer Forum at the Eastwood Mall Atrium. Done in partnership with Icanserve Foundation, the program hosted by Issa Litton included appearances from breast cancer advocates and health and fitness experts.

Guests were able to hear the story of Melissa de Leon-Joseph, Breast Cancer Survivor, and were able to get the facts on breast cancer from Dr. Katrina P. Ferrera, who discussed breast cancer myths and risk factors.

“Don’t be scared,” encouraged Melissa de Leon-Joseph. “It is better to have yourself checked and have peace of mind.” She also shared about how she and her friends held mammo parties, where they go to the hospital together to get their mammograms and then have coffee afterwards, to make the experience less frightening.  

Meanwhile, Dr. Ferrera advised women as early as 20 to start doing breast self-exams or BSE monthly, while women in their 30s should not only do a monthly BSE but also have an annual clinical breast exam by a doctor or trained health worker and those in their 40s should continue their monthly BSE, have an annual clinical exam and a mammogram every year.

Aside from family history, some of the risk factors include early menstruation (before the age of 12), late menopause (after the age of 55), not having children or not having children before the age of 35, and lifestyle factors like being overweight and smoking.

To help women start living a healthier lifestyle, the Pink Power Cancer Forum also included a fun exercise break from Fitness First and a talk on nutrtion from Fitness First Nutritionist Fergie Icaro. Curves Eastwood’s Leizel Gilbero, a 3-year Curves Coach, Certified Zumba Instructor and Registered Nutritionist-Dietitian, also talked about the importance of exercise in reducing breast cancer risk.

“Breast Cancer risk is decreased by 15-50% among physically active women,” Gilbero shared and added that “Most studies suggest that 30 to 60 minutes per day of moderate to high-intensity physical activity is associated with a reduction in breast cancer risk.”

Curves is a facility especially designed for women featuring a complete 30-minute cardio
and strength-training program that has been proven to be clinically effective with a positive effect on body composition, metabolism, and resting heart rate.

“Women will lose weight, gain muscle strength and aerobic capacity, and raise metabolism rates – all these in just 30 minutes, 3x a week,” said Gilbero.

Tokyo Posh, the only brand in the Philippines specializing on hair extensions and hair enhancements, has also joined the fight against breast cancer. “For now. we help by providing up to date styles for full wigs that will instantly give back the confidence usually lost when going through cancer. We want them to feel beautiful and happy and this we believe will help them through their fight with cancer and journey towards healing,” said Denise Aquino, owner of Tokyo Posh.

She also advised women battling breast cancer to not be afraid to try and use wigs or extensions, putting on make-up and dressing up, which she feels will also help drastically change one's outlook. “Women should not avoid going out because of the disease, they should live life as normally as possible and enjoy it to the fullest,” she said.  

Guests also took home prizes from brands that supported this life-saving advocacy through trivia games and were later invited to make a statement and join the fight against breast cancer at the Pink Power Statement Wall.  

The Pink Power Cancer Forum was sponsored by Curves, Detoxify Bar, Fitness First, Jcuppacakes, Pandora and Tokyo Posh.

Megaworld Lifestyle Malls’ also unveiled its other Pink Power activities during this event. On Oct. 25, 6pm, Lucky Chinatown will be playing host to the Pink Power Zumba Party. Shoppers can learn more about breast cancer at this event and also get started on a fitter lifestyle through a free Zumba session from Gold’s Gym. Interested guests can pre-register at the Lucky Chinatown Concierge for the chance to get fun prizes from participating brands.

The Pink Power promo which will help shoppers get started on a healthier lifestyle. For every single or accumulated receipt worth P3,000 from any Eastwood City, Newport Mall, Lucky Chinatown and Venice Piazza establishment from October 14 – 20, the customer is entitled to a pick-a-prize and win a gift certificate from participating sponsors David’s Salon, Big Apple Express Spa, Curves, Bikram Yoga, Pink Parlour, White Space Mind and Body Wellness, Body Worx Spa and Fitness Club and Bioessence.

Receipts can be presented at the redemption booths located at the Ground Floor of Eastwood Mall, at the Ground Floor of Lucky Chinatown, Binondo, at the second floor of Newport Plaza, Newport Mall and at the Venice Piazza Atrium in Venice Piazza at McKinley Hill.

The Eastwood Mall signage (fronting Eastwood City Walk) will also be turning pink in support of Breast Cancer Awareness Month; guests can show their support by getting their photo taken those locations and tagging Megaworld Lifestyle Malls at #MegaworldPinkPower @eastwoodcity on Twitter and EastwoodCity on Facebook.

To learn more about Pink Power at Megaworld Lifestyle Malls, guests can call the Concierge at 709-9888, 709-0888, 0917-8380111 or visit


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